Arcos, R. « Public relations strategic intelligence : Intelligence analysis, communication and influence », Public Relations Review, 2016, 42 (2), 264-270. Doi : https://doi.org/10.1016/j.pubrev.2015.08.003.
Bermúdez-Tamayo C., Alba-Ruiz, R., Jiménez-Pernett J., García Gutiérrez, J., Traver-Salcedo V. Yubraham-Sánchez D. « Use of Social Media by Spanish Hospitals : Perceptions, Difficulties, and Success Factors », Telemedicine and e-Health, 2013, 19(2), pp. 137-145. Doi :10.1089/tmj.2012.0066.
Bull S., Breslin L., Wright E., Black S., Levine D., Santelli J. « Case study : An ethics case study of HIV prevention research on Facebook : the Just/Us study », Journal of Pediatrics Psychology, 2011, 36(10), pp. 1082-1092. Doi : 10.1093/jpepsy/jsq126.
Charest, F., Gauthier A., Grenon, F., « Appropriation et stratégies d’intégration des médias sociaux par les professionnels de la communication », Communication et Organisation, 2013, 43, pp. 269-280.
Chretien K., Terry K. « Social Media and Clinical Care. Ethical, Professional and Social Implications », Circulation, 2013, 127, pp. 1413-1421. Doi : 10.1161/CIRCULATIONAHA.112.128017.
Christensen L., Cornelissen J., « Bridging Corporate and Organizational Communication : Review, Development and a Look to the Future », Management Communication Quarterly, 2011, 25(3), pp. 383–414. Doi : 10.1007/978-3-531-18961-1_3.
Chung J. « Social Networking in Online Support Groups for Health : How Online Social Networking Benefits Patients », Journal of Health Communication, 2013, 19 (6), pp. 639-659. Doi : http://dx.doi.org/10.1080/10810730.2012.757396.
Cornelissen J., Corporate communication : a guide to theory and practice, Sage, Los Angeles, 2008.
Coutant, A., « Quelle place pour l’innovation dans les medias sociaux ? », Communication et Organisation, 2013, 43, pp. 123-134.
El Gaied, M. « Dispositifs d’encadrement et d’évaluation du travail hospitalier : le rôle de la communication managériale pour la qualité », Communication et Organisation, 2010, 37, pp. 93-101.
Fordis M., Street R., Volk R., Smith Q. « The Prospects for Web 2.0 Technologies for Engagement, Communication, and Dissemination in the Era of Patient-Centered Outcomes Research : Selected Articles Developed From the Eisenberg Conference Series 2010 Meeting », Journal of Health Communication, 2011, 16 (1), pp. 3-9. DOI : 10.1080/10810730.2011.598398.
Frandsen F., Johansen W., « Corporate communication », dans V. Bhatia et S. Bremner, The Routledge Handbook of Language and Professional Communication, London, Routledge, 2013, pp. 220-236.
Gabarron E., Fernandez-Luque L., Armayones M., Lau A. « Identifying Measures Used for Assessing Quality of YouTube Videos with Patient Health Information : A Review of Current Literature », Interactive Journal of Medical Research, 2013, 2(1), pp. e6. DOI :10.2196/ijmr.2465.
Gibbons C., Fleisher L., Slamon R., Bass S., Kandadai V., Beck R. « Exploring the Potential of Web 2.0 to Address Health Disparities », Journal of Health Communication, 2011, 16 (1), pp. 77-89. DOI : 10.1080/10810730.2011.596916.
Greaves F., Ramirez Cano D., Millett C. Darzi A., Donaldson L. « Harnessing the cloud of patient experience : Using social media to detect poor quality healthcare », BMJ Quality & Safety, 2013, 22(3), pp. 251-255. DOI : 10.1136/bmjqs-2012-001527.
Griffis H., Kilaru A., Werner R., Asch D., Hershey J., Hill S., Ha Y., Sellers A., Mahoney K., Merchant R. « Use of Social Media Across US Hospitals : Descriptive Analysis of Adoption and Utilization », Journal of Medical Internet Research, 2014, 16(11), pp. e264. DOI : 10.2196/jmir.3758.
Harbulot, C., Manuel d’intelligence économique, PUF, Paris, 2012.
He H., Balmer J. « A grounded theory of the corporate identity and corporate strategy dynamic », European Journal of Marketing, 2013, 47 (3-4), pp. 401-430. Doi : 10.1108/03090561311297391.
Househ M. « The use of social media in healthcare : organizational, clinical, and patient perspectives », Studies in Health Technologies and Informatics, 2013,183, pp. 244–248. Doi : 10.1177/1460458214540907.
Iglesias O., Sauquet A., Montaña J. « The role of corporate culture in relationship marketing », European Journal of Marketing, 2011, 45 (4), pp. 631 – 650. Doi : 10.1108/03090561111111361.
Illia L., Balmer J. « Corporate communication and corporate marketing », Corporate Communications : An International Journal, 2012, 17 (4), pp. 415–433. Doi : 10.1108/13563281211274121.
Jaakson K. « Management by values : are some values better than others ? », Journal of Management Development, 2010, 29 (9), pp. 795–806. Doi : 10.1108/02621711011072504.
Juillet A. « Stratégies d’influence, le décryptage d’Alain Juillet », Communication & Influence, 2009, 1, pp. 6.
Kaplan A., Haenlein M., « Social media : back to the roots and back to the future », Journal of Systems and Information Technology, 2012, 14 (2), pp. 101-104. Doi : 10.1108/13287261211232126.
Kietzmann J., Hermkens K., McCarthy I, Silvestre B. « Social media ? Get serious ! Understanding the functional building blocks of social media », Business Horizons, 2011, 54(3), pp. 241-251. Doi : http://dx.doi.org/10.1016/j.bushor.2011.01.005.
Lagu T., Goff S., Craft B., Calcasola S., Benjamin E., Priya A., Lindenauer P. « Can Social Media Be Used as a Hospital Quality Improvement Tool ? », Journal of Hospital Medicine, 2016, 11 (1), pp. 52-55. DOI : 10.1002/jhm.2486.
McCarroll M., Armbruster S., Chung J., Kim J., McKenzie A., Von Gruenigen V. « Health Care and Social Media Platforms in Hospitals », Health Communication, 2014, 29 (9), 947-952. DOI : 10.1080/10410236.2013.813831.
Moorhead A., Hazlett D., Harrison L., Carroll J., Irwin A., Hoving C. « A New Dimension of Health Care : Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication », Journal of Medical Internet Research, 2013, 15 (4), pp. 85. Doi : DOI : 10.2196/jmir.1933.
Morel, P., La communication d’entreprise, Vuibert, Paris, 2005.
Mucchielli, A., Information et communication interne : étude des communications. Pour de nouveaux audits, Armand Colin, Paris, 2005.
Myrick J., Holton A., Himboim I., Love B. « Stupidcancer : Exploring a Typology of Social Support and the Role of Emotional Expression in a Social Media Community », Health Communication, 2016, 31 (5), pp. 596-605. Doi : http://dx.doi.org/10.1080/10410236.2014.981664.
Naveen K., Anil J., Smruthi T. « Impact of healthcare marketing and branding on hospital services », International Journal of Research Foundation of Hospital & Healthcare Administration, 2014, 2 (1), pp. 19-24. Doi : 10.5005/jp-journals-10035-1010.
Nelson W., Taylor E., Walsh T. « Building an Ethical Organizational Culture », The Health Care Manager, 2014, 33(2), pp. 158-164. Doi : 10.1097/HCM.0000000000000008.
Nieto A., « Comunicación institucional : bases para la evaluación », dans M. Sevillano, Reflexiones en torno a la libertad de empresa informativa, Madrid, Universidad Complutense de Madrid, 2005, pp. 409-442.
Park H., Rodgers S., Stemmle J. « Analyzing Health Organizations’ Use of Twitter for Promoting Health Literacy », Journal of Health Communication, 2013, 18 (4), pp. 410-425. Doi : http://dx.doi.org/10.1080/10810730.2012.727956.
Peluchette J., Karl K., Coustasse A. « Physicians, patients, and Facebook : Could you ? Would you ? Should you ? », Health Marketing Quarterly, 2016, 33 (2), pp. 112-126. Doi : http://dx.doi.org/10.1080/07359683.2016.1166811.
Ratzan S. « Our New “Social” Communication Age in Health », Journal of Health Communication : International Perspectives, 2011, 16 (8), pp. 803-804. DOI : 10.1080/10810730.2011.610220.
Scott D., The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, John Wiley & Sons, Hoboken (NJ), 2010.
Singal A., Jain A. « An empirical examination of the influence of corporate vision on internationalization », Strategic Change, 2013, 22(5‐6), pp. 243-257. Doi : 10.1002/jsc.1937.
Terry M. « Twittering healthcare : social media and medicine », Telemedicine and e-Health, 2009, 15 (6), pp. 507-10. Doi : 10.1089/tmj.2009.9955.
Thaker S., Nowacki A., Mehta N., Edwards A. « How U.S. hospitals use social media », Annals Internal Medicine, 2011, 154(10), pp. 707-708. DOI : 10.7326/0003-4819-154-10-201105170-00021.
Tsimonis G., Dimitriadis S. « Brand strategies in social media », Marketing Intelligence & Planning, 2014, 32 (3), pp. 328–344. Doi : 10.1108/MIP-04-2013-0056.
Urde M. « Uncovering the corporate brand’s core values », Management Decision, 2009, 47 (4), pp. 616 – 638. Doi : 10.1108/00251740910959459.
Vance K., Howe W., Dellavale R. « Social internet sites as a source of public health information », Dermatologic Clinic, 2009, 27 (2), pp. 133-136. Doi : 10.1016/j.det.2008.11.010.
Van Riel C., Fombrun C., Essentials of corporate communication : implementing practices for effective reputation gestion, Routledge, Abingdon, 2007.
Visser L., Bleijenbergh I., Benschop Y. Van Riel A., Bloem B. « Do online communities change power processes in healthcare ? Using case studies to examine the use of online health communities by patients with Parkinson’s disease », British Medical Journal, 2016, 6, pp. e012110. Doi :10.1136/bmjopen-2016-012110.
Weng-Ying C., Hunt Y., Beckjord E., Moser R., Hesse B, « Social media use in the United States : implications for health communication », Journal of Medical Internet Research, 2009, 11(4), pp. e48. Doi :10.2196/jmir.1249.
Würz A., Nurm Ü., Ekdahl K. « Enhancing the Role of Health Communication in the Prevention of Infectious Diseases », Journal of Health Communication, 2013, 18 (12), pp. 1566-1571. DOI : 10.1080/10810730.2013.840698.